Believe it or not, I still run into some people who find it hard to believe we are firmly cemented into the digital age. Even for those of us who use film from time to time (I’m raising my own hand here 😉 ), we still work with computerized gadgets to sort, share, and process our photos. And the internet looms as large as ever, connecting us with our customers, our markets, and our fellow togs.
All of this means that the modern shooter has to remain updated on current trends in the digital world. She needs to keep her photos safe, process them for that extra dash of professionalism, and share her work with both clients and prospective clients. And that’s just the beginning! Solutions come and go, each one a bit different and more or less reliable than the last. What this boils down to is that every little while you should make yourself do a brief self-assessment to see how you stand digitally, so that you have a set of solutions that works the best for you and fits your budget. Here are three signs you might need to re-vamp your workflow…
- You have a desk drawer filled with flash drives. Flash drives are very easy to use and can store quite a bit. However they have some drawbacks, namely that they are easily lost or damaged. Consider a cloud-based solution such as Dropbox or Flickr.
- It’s hard to sort through all your files. Trust me, we’ve all been there. The more shots you take (and keep) the harder it gets to find things with a simple search through your file manager. But a tool like Lightroom can allow you to add tags and categorize your photos to make sorting a snap.
- You want to grow as a business. Maintaining a database of leads, customers, and projects can get overwhelming especially when it comes to invoicing. Yes, you can design these things yourself, but it requires a lot of training, time and effort. Unless you really enjoy the all-manual approach, I recommend you look into integrated online solutions such as StudioCloud.
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