You’ve seen them here and on other sites too. Little logos splashed across pictures in a (hopefully) tasteful way. But what are they for?
It’s confession time: I’m a little anal about my work. Just ask my wife, JoDee. She’ll tell you that each image is lovingly crafted, every business move agonized over. And more than a few of my hairs have been tugged. It’s all part of my efforts to get an awesome product into your hands. Honestly we photographers really work very hard because we love what we do. We want to deliver quality services and amazing images. So when we do our best, we want to protect that investment of time, effort and money.
That’s where watermarks come in. They get put on a picture somewhere to show who created them. Some put them in a corner, while others put them in the middle, reducing their transparency so they are only minimally disruptive to the image proper. A properly executed watermark makes it harder for pirates to steal images.
But watermarks aren’t only about theft. If they contain your company logo, they can also be a form of marketing. A logo is part of your brand and having lots of folks see that brand means making a memory. Everyone who sees your logo will be reminded of what you can provide for them. And that’s a good thing.
By the way, just in case you’re wondering: the watermark won’t stay on a photo forever. If you purchase something from me, the watermark is removed from the final image.
Speaking of quality products, there’s a way for you to do some awesome work yourself. My ebook “Gaunt Dreams” is available for free to anyone who subscribes to my email list and is packed with useful tips on how to create your own photos. Click here to subscribe and get your copy today!